Apple Brings Devices To Product In Red To Raise Money For World AIDS Day

In regards to World AIDS Day for 2022, Apple is helping to raise money and spread awareness through special product releases and platform promotions.

To help combat AIDS and HIV globally, Apple has kicked off a color-coded promotion in support of the Global Fund. As a result, several products are receiving particular (PRODUCT) RED variants, and several Apple services are helping to improve AIDS awareness.

You can purchase an iPhone SE, iPhone 12, iPhone 13, or iPhone 14 (in regular, mini, or Plus models as applicable) to show your support while contributing a bit of money to the cause. Similarly, you can do the same with the Apple Watch Series 8 (steel case model) or a pair of Beats Solo3 Wireless headphones. Or, if you aren’t in the market for a new device, you can grab one of several RED-themed Watch bands or iPhone cases instead.

Along with fundraising via product sales, Apple is also promoting AIDS and HIV awareness through several of its other services, including Apple Music and Apple Books. The App Store promotes the HIV care app Preppy as its App of the Day, while Apple TV’s Watch Now tab features shows and movies focusing on the disease’s impact on human lives.

Apple Music also highlights thematic content in recognition of World AIDS Day. Apple Books presents a curated list of related books and audiobooks.

Apple’s (PRODUCT) RED accessories and hardware are available for purchase now. An unspecified portion of all (PRODUCT) RED sales will be sent to the world while Funds to help combat AIDS and COVID-19 throughout sub-Saharan Africa. 

Over the past 15 years, Apple consumers have played a critical role in color RED products’ fight to end AIDS through their support of the Global Fund, which provides vital access to healthcare services in communities vast in required in sub-Saharan Africa. As COVID-19 continues to impact communities worldwide, adding to those living with HIV disease, the quest to end global pandemics is more crucial than ever.

Additionally, in honor of World AIDS Day this year, Apple is providing new ways for consumers to learn, engage, and donate — collecting funds and awareness to help gather on the front lines of both AIDS and COVID-19 disease.

Since 2006, Apple consumers have helped raise nearly $270 million to fund prevention, checking, testing, and counseling services for the public impacted by AIDS/HIV. Apple-supported grants have authorized care and support services for over 11 million gathered, provided over 192 million HIV test reports, and allowed around 13.8 million people to save their lives from antiretroviral treatments. In 2020 alone, Apple’s support for RED prevented approximately 145,000 HIV-reported positive mothers from progressing the same disease to their newborns.

Apple-supported allows critical care to millions of the public across sub-Saharan Africa.

With support from Apple, (RED) has expanded its scope to offer additional services and support to the vulnerable communities disproportionately impacted by the COVID-19 pandemic. Over the past 18 months, COVID-19 has generated the latest challenges in accessing care, diagnostics, and supplies, often further stretching crucial AIDS/HIV programs. By redirecting funds to the Globally Fund’s COVID-19 Response at the onset of the pandemic situation, Apple consumers were able to help with a funds program that mitigated the impact of COVID-19 on existing HIV/AIDS situations. 

Local clinics could purchase motorbikes in Zambia to deliver lifesaving HIV/AID treatment to local communities when in-person visits declined due to COVID-19. This year, support from Apple and its consumers helped fund a program in Ghana that gave medical services the resources to provide bulk supplies so they could make many deliveries in a month to avoid risks, reducing their potential display to viral vaccination.